QUALITATIVE RESEARCH
Afritorch Digital
ONLINE FOCUS GROUPS IN 3 COUNTRIES
agency [KANTAR CONSULTING]
client [GH MUMM]
REQUIREMENTS
► Setup, configure and deploy online platform
► Design social media ads for recruitment
► Recruit participants through paid social media
► Script community activities and questions
► Configure online environment
► Facilitate and manage
PROJECT SCOPE
80 x Respondents Across 3 Countries
Cameroon, Cote d’ivoire & South Africa
14 Tasks with Multiple Activities Per Task
Video & Image Uploads & Text Responses
Brand Sort & Ranking
5 Days Briefing to Fieldwork
