A BRIEF INTRODUCTION
Just The Highlights
Success is not final, failure is not fatal: it is the courage to continue that counts.
~ Winston Churchill
I am extremely motivated and constantly developing my skills and growing professionally as a changemaker. I am confident in my ability to come up with interesting ideas. I believe that I have a unique contribution to make to society, not just to change my life, but also to make a difference in the world and make it a better place.
I attribute a significant amount of my personal success to the success of my business Afritorch Digital. You can find more information on Afritorch Digital on the corporate site https://afritorchdigital.com
It is worth noting, that while Afritorch Digital is a corporate B2B enterprise, it dovetails with Afritorch.com which is a consumer facing platform that facilitates recruitment for research projects. Although it can be challenging at times, working in both B2B and B2C environments has enabled me to quickly gain skills and insights into both markets.
Anyhow, welcome to my website.
Have a look around and enjoy yourself.
We’ll chat soon.
PROFICIENCY & STRENGTHS
My Skill Sets
COMMUNICATION
Exceptional interpersonal and networking skills
- Boardroom presentations
- Motivational speaking
- Sales, sales, sales
BUSINESS ACUMEN
Learned and experiential knowledge
- Business administration
- Staff management
- Budgets and forecasting
RESEARCH & MARKETING
- Concept testing (ad, creative, product, etc.)
- Purchase journey
- In-Home Use Tests (IHUTs)
- Experience / Satisfaction studies
- Awareness, perception and performance testing
- Product and concept development
- UX testing (websites, apps, etc.)
- Performance benchmarking and tracking
- Attitudinal and behavioural studies
RESEARCH SUPPORT
Qualitative and quantitative data collection, management and reporting.
- Panel management
- Recruitment
- Sampling
SHAMELESSLY NAME-DROPPING
Companies I Have Worked With
Mamapudi Nkgadima
Distell
Stuart Sims
Lynn Gordon
Steph Matterson
Old Mutual
Sifiso Falal
Research 247
SAB
Lee-Ann Munetsi
Famous Brands
Andrea Kraushaar